the beautiful Jin is thick(monopoly store) and ASICS is Japan of two global athletics thing company, display two kinds of different tradition-household control and agent control, and strategy choice-the connection Be diverse and opposite to devote one's mind, but they have a common characteristics, be insist own choice, on the detail of product persist ground to carry on a development and create(monopoly store) lately, succeed very much all from here and have very can keep on sex advantage.
Japanese of"the United States the Jin is thick" the pronunciation initiate wild benefit of person's water with it eight surname"water is wild"s pronounce similar, is all MIZUNO.When the company and the trademark is assigned name to with household surname, the world leads of a beautiful Jin of the sport brand the thick company managed to also kept the characteristic of the household business enterprise, 106 years of process in, from front and back threes total four water the wild household personage steer one after another.
the athletics thing of hair Ren baseball empire
water wild benefit eight Be livinged to big Yuan City, Japan in 1884.At the age of 7, a heavy earthquake destroyed wild benefit of water eight, the second year father because of excesssive weariness from overwork but die.At the age of 12, water wild benefit eight since the childhood learned drop out from school, arrived big Ban do a part-time job.
1903, 19-year-old water wild benefit eight after visiting the game of three high baseball clubs in Kyoto, drive the magic power of baseball attraction, decide and establish an athletics thing store.After three years, water wild benefit eight and younger brother's water wild benefit three established water wild brothers board of trade(store) in Osaka, sold baseball and other some westerns miscellaneous article.Baseball is in Japan like ping-pong similar in China, is national trait athletics item.1910, the store changes name to beautiful Jin thick store.
the next year of beautiful Jin thick nominal quotation, the water wild brothers plans to produce athletics thing and starts sponsoring baseball game in Osaka.(now the precursor of Japanese city baseball dual meet)Sponsor and sponsor an athletics game, from now on become the United States the Jin is thick have been insisting down of tradition.(include to become International Olympic Committee to fight down supplier in 1995)This is a kind of marketing means, and is a kind of social responsibility, the beautiful Jin thick principle of management is the athletics thing that passes to provide a superior quality and develop athletics business to contribute a society.Start a business after six years, the beautiful Jin thick store came out big Ban to set up a branch to Tokyo.From now on start, the beautiful Jin is a thick one-step footprint the growth is second to none for Japan of athletics thing brand.
1913, the beautiful Jin was thick to sponsor student in Kansai unite baseball game(now the precursor of baseball game in whole country senior high school in Japan), start producing baseball and baseball gloves, do the factory whole line production athletics thing the second year;1918, the company starts selling to run dress trousers to wait a varied product again;the sports shirt sells well in 1920, and become Japanese sole agent of Sandstramski brand in Sweden.
water wild benefit eight beautiful Jin the thick store modify into the United States Jin thick sporting goods Inc. is in 1923, also start developing to ski thing in this year.In 1927, the company builds new headquarters, in Tokyo, Osaka, Kyoto organized amateur skiing fancier with Kobe at the same time club.
water wild benefit eight went to Euro-American all countries to carry on an investigation at the age of 45, decided later on that the important step dint makes a direction development to the athletics thing, and persuade wild Jian time Lang of son's water to register for examination big Ban university to manage to learn a department.But in the product, after baseball and the skiing thing, the golf thing becomes beautiful Jin thick new point business realm, the beautiful Jin was thick to set up world's biggest golf in 1935 of thing market.
1961, 1962 years, company successively two in the big Ban bourse and 2 in bourse in Tokyo become available in the market.In 1964, water wild benefit eight presented 25 beautiful Jins thick stock to the all employee's everybody of company.
experience successively from alignment world in Japan three
1969, is also at the age of 85 , water wild benefit eight managed big power of company to hand over to son's water wild Jian time Lang.Water wild benefit eight is changed a president of association(president) by the president;The water wild Jian time Lang takes office president(chief executive officer) and became the next generation of thick beautiful Jin this household control listed company to leader.In 1970, water wild benefit eight die, loose to wish according to it with the beautiful Jin that it donates a thick company stock, established wild sport of corporate body water to develop a meeting.
